How Kreedo is Reshaping Classroom Practice in India’s Low-Fee Schools

Who is Kreedo?

Kreedo is an Indian education company focused on early childhood and primary learning. It uses a structured, play-based curriculum coupled with intensive teacher training and books for children aged 3 to 10, reaching over 700,000 children across 4,000-plus schools, many in low- and mid-fee communities across India.

The solution includes learning materials (mostly wooden) and curriculum books covering foundational literacy, numeracy, and environmental studies, supported by long term teacher training and mentoring and an AI-enabled school management and curriculum app.

The premise is straightforward: play is not a break from learning but the most efficient way young children learn, building cognitive, social, emotional, and physical development at the same time.

Kreedo and 60 Decibels

Kreedo’s mission is not to distribute content. It is to change how children learn and how teachers deliver. That distinction shapes how the company thinks about measurement. In education it is easy to count the visible things: books delivered, schools onboarded, logins completed. None of those numbers tell you whether a child understood something, whether a teacher felt more confident, or whether learning actually happened in the classroom.

Kreedo wanted independent evidence on three questions:

• Are we reaching teachers who genuinely need us?
• Are we actually changing how teachers teach?
• Where are we falling short?

How we listened

We interviewed 283 teachers across Kreedo’s partner schools by phone, gathering candid feedback without Kreedo in the room. As one teacher in Maharashtra put it, children who once struggled with sums on the blackboard now understand them through activities and pictures. The aim was to move past delivery metrics and capture what changed in daily practice.

Key Insights

• Kreedo is reaching teachers with few alternatives. 85% of teachers were accessing structured educational resources like Kreedo’s for the first time. For most of them, Kreedo is not the best option available, it is the only structured option available. This points to a genuinely underserved segment rather than a competitive one.
• Teaching practice is shifting in the classroom. 93% of teachers said their way of working had improved, and 71% said they were very confident in their teaching as a result of using Kreedo resources. Four in five strongly agreed that students had become more proactive in classroom engagement. These are outcomes drawn from daily experience rather than attendance at a training session.
• Impact deepens with tenure. Teachers who have used Kreedo for more than a year outperform newer teachers across every indicator. The model compounds with engagement, which is what you would expect from a developmental approach. It also means the first year is where the experience is hardest and where teachers are most likely to be lost.
• A clear set of challenges to address. With an NPS of 62, satisfaction is high, but 38% of teachers reported challenges. The most common were malfunctions in the 6T curriculum app (cited by 28% of those reporting challenges), insufficient onboarding, and a curriculum load that feels heavy in some contexts. Training comprehension was a related gap: 56% of teachers found all of their training easy to understand, falling to 51% among first-year teachers.

How Kreedo Used the Insights

The study moved Kreedo from assumption to evidence, and it has prompted action on three fronts.

First-year retention. The finding that benefits compound over time carries an uncomfortable implication: a teacher lost in the first six months leaves before the model has had a chance to work, taking with them the unfamiliarity and the steepest part of the learning curve. First-year retention is becoming an organisational priority, with the aim of making the first year feel more like the second as quickly as possible.

App reliability. Treating the 6T app as non-negotiable, Kreedo has released an updated curriculum app that addresses the most common issues, including crashes and navigation problems, and has added AI-enabled features intended to reduce the day-to-day burden on teachers.

Training clarity and frequency. With 38% of teachers asking for more frequent training, the appetite is clearly there. Kreedo is rethinking how training is structured and delivered in the early months, and how a teacher who misses or misunderstands something can go back and revisit it.

Looking Ahead

The data confirmed that Kreedo’s impact is real and that it grows with engagement, while naming plainly the places where the first year falls short. With independent evidence in hand, Kreedo is well-positioned to strengthen onboarding, improve the tools teachers rely on, and extend the outcomes it already delivers to more classrooms.

We are proud to support partners like Kreedo who are willing to listen, including to the harder findings, and act on what they hear.