60 Decibels Study of Electric Pressure Cookers – Impact & Usage

This study aims to provide deeper insights into the impact of first-time energy appliance ownership.

Originally published on Efficiency for Access.

This report presents the results of the research carried out by the 60 Decibels team through 400 phone interviews on the impact and experience of electric pressure cooker (EPC) customers in 2020-2021. All of the customers purchased their EPCs through companies participating in the Global LEAP Results-Based Financing facility.

Four billion people around the world still lack access to affordable, clean, efficient and safe cooking energy. Of these, 1.25 billion are transitioning to use modern cooking services, while the rest face high barriers to adoption.

Between May and October 2020, a Global LEAP results-based financing pilot facilitated the procurement of 4,806 electric pressure cookers (EPCs) in Kenya, sold to households by 6 participating distributors. As the market for EPCs is relatively nascent, Kenya was selected as the target geography for the pilot due to the presence of early-mover EPC distributors, electrification rates, as well as the cost of fuel.

“The cost has gone down from buying a sack of charcoal at 1,450 Shillings to now spending an extra 150 Shillings on electricity.”

Female, 31

“When I was at home, looking for firewood was stressful, and it was risky because going to the forest one risks being bitten by the snakes but all that is in the past. ”

Male, 48

“This one is very safe because it does not produce steam like other pressure cookers so even children can be able to operate it.”

Female, 46

“It is time saving and I don’t spend a lot on fuel cost. It makes me very clean because there are no pots with soot in the house. ”

Female, 57

“It saved me time to do other things especially when a visitor is in a rush, I can easily cook something. It is also a sign of luxury, and it has made others respect me more.”

Male, 58

Electric pressure cooker impact – key insights

Usage & Impact

Nearly all EPC customers are first-time users (90%). Only 15% say they could easily find a good alternative to the EPC, suggesting companies are providing access to a product not easily found elsewhere. Only 3% of customers used electricity for cooking before their EPC purchase, despite three-quarters having an electricity grid connection. Nearly all customers use another cooking product in addition to their EPC. Meal type and fuel availability are critical factors that affect stove usage.

Satisfaction & Experience

Satisfaction is high among customers and electric pressure cookers have resulted in positive quality of life outcomes. Customers see improved quality of life outcomes including reduced expenses, increased time savings and overall efficiency gains. Customers are highly satisfied with the EPC features. Over half really like the different cooking modes/settings. The majority of customers rate the value for money of the EPC as good.


While only a small proportion of customers talked of challenges using the EPC – primarily related to poor product quality, the majority of these issues have not been resolved – this could influence usage, impact, and, in such a new market, may affect sales through word-of-mouth.

90%

first time accessing product provided

45%

quality of life ‘very much improved’

85%

don’t have access to alternatives

Profile & Aspirations

A typical customer is female, age 39, living in a well-educated household of 4. EPCs are being accessed by relatively wealthier customers with 74% living above the international relative poverty line ($3.20 per person per day).

Explore the full report
Download

Let's talk

We help you understand your social performance by listening to your customers, suppliers, employees, or beneficiaries.
Get in touch

Latest Insights

Off-Grid Energy Appliance Impacts Over Time

This longitudinal study explores how customers’ relationship with their off-grid appliances changes over time. We captured critical indicators through phone interviews with over 4000 off-grid TV, solar water pump, and refrigerator customers to track product quality, durability, satisfaction, impact, and uptake.
Read more

Quirky, informative, and a little bit nerdy - sign up for The Volume

Priority access to our favorite monthly finds, alongside 11,361 other data geeks

By signing up to the 60 Decibels mailing list, you consent to your data being collected and stored in line with our privacy policy