How Do You Know if Farmers Are Really Using Your Digital Tool?
Downloads don’t mean impact. App usage doesn’t mean adoption. So how can you tell if your digital tool is actually improving farmers’ lives?
Meet the Meaningful Use Score: a farmer-first, easy-to-measure metric that shows whether your digital solution is truly making a difference for farmers. Developed by 60 Decibels in partnership with the Bill & Melinda Gates Foundation and Busara, this short guide offers a practical way to go beyond operational data and assess the real value of your solution—directly from your users.
In just three questions, you can find out what percent of your users are meaningful users—those who:
- Are highly satisfied (NPS of 9 or 10)
- Say your service met most or all of their needs
- Had a much better farming season because of it
The score is validated by data from 4,800 farmers across 18 DFS providers in 5 countries and correlates with real improvements in production, income, and resilience.
The guide includes:
- How to ask the right questions
- What responses count as meaningful use
- Why ‘active use’ metrics fall short
- Step-by-step survey and analysis instructions
Whether you’re an innovator, implementer, or investor, this tool helps you cut through the noise—and measure what really matters.Want more practical tools like this? Explore our DFS resources or sign up for our Ag newsletter