60dB Core Insights, Explained Copy

60 Decibels is on a mission to provide actionable, comparable, social performance data – and our Core Insights questions are the foundation of almost every impact measurement survey we conduct. These questions can be used across all sectors and the majority of business models, and they have been proven to provide the most value to NGOs, companies, and investors. 

Here’s a detailed look at whether 60dB Core Insights could be a good fit for your needs.

What are Core Insights?

Core Insights are a great starting point when it comes to understanding the impact of a product or service and end-users’ experiences. The questions are applicable across many sectors, countries, and languages. This is why many of our clients start with Core Insights, and why many others use them as the foundation of their work with us across diverse portfolios.

Core Insights offer a comprehensive snapshot, providing insights into:

• who the organization is reaching
• their customers or beneficiaries’ experiences, including their level of satisfaction
• the impact of the product, service, intervention, or company

We’ve been collecting data on our Core Insights questions for nearly a decade–across multiple sectors and in 50+ countries–meaning we have some of our deepest benchmarks for our Core Insights Questions. This means that users of our Core Insights will gain first-time insight into both their absolute and relative performance. Better yet, by understanding how you compare to others and who is best-in-class, you can learn the business practices employed by the top-performing companies in a given sector. This helps you use the data we gather to improve your business and generate more social impact.